It’s a puzzling question isn’t it? What profits lie hidden in free calendar templates? The answer is probably not what you were expecting either, but it’s fascinating if you have a printable – calendar website or want to cram more time in your day. Confused? Don’t worry – this article will explain.
To start with, have you ever done a search for free calendar templates, free calendars or printable calendars? Well, let me say that I have more than a few times. And every time I pretty much find what I go looking for – basic calendar templates that I can download and print out. Simple enough, right?
Now granted, these free calendar templates printable calendar 2023 aren’t exactly works of art that you’d write home about. But they are practical things that do the job, don’t cost anything to use (hence ‘free’), and in a round about way help you manage daily and weekly tasks.
The question is though, if they’re so free, how on earth can those calendar websites afford to just give them away like that? Why would they let everyone and his brother download them on a whim? Wouldn’t that be ‘bad’ for business? (Despite the fact, of course, that the calendars are usually PDF files, so it’s just a simple download. They don’t have to actually print anything, although you will have to print the calendar yourself if you want to use it).
Well, actually it’s more like a brilliant move on the calendar websites part. Think about it… almost everyone needs templates. So by giving away (free) calendar templates or printable calendars at zero cost (apart from the time required to design the calendar in the first place), the printables site knows it’s going to get HUGE numbers of visitors. And we all know that means:
Lots of additional clicks on related advertising (that just happens to be placed right near the downloadable calendar templates!) Or alternatively (which is just as beneficial, if not moreso), they might get you to join their email newsletter list so you potentially become a customer for life. (They’ll email you whenever they have new offers, special discounts, or other goodies coming up).
Know what I’m saying? Makes sense doesn’t it? And now you know why free is such a powerful word (and always will be) – and why free calendar templates are such a good idea to offer on your own site!