All ingredients are organic, and plant-based, and each small-batch bottle is “mindfully crafted,” meaning Frazier doesn’t create the products if she’s stressed or in a bad mood. “Be vocal about your support of a woman in leadership and show her the respect that would be shown if she were a man in the same leadership position,” Choi urges. Did you know that founder Holly Thaggard’s SPF offerings started in Texas classrooms? The mom and former elementary school teacher knew how important it was to protect kids from the impact of UV rays, and making it easier to access products to do so. One of the ways the brand achieves this is with the Solo Hero Footbed, thoughtfully created by the founder herself. It features two cushioned layers designed to prevent heel pain (e.g., plantar fasciitis), arch pain and ball pain, all “with the aim to create a healthier foundation for the feet.” Hair accessory brand Goody has already been proving its commitment to sustainability with its colorful yet planet-friendly offerings.
After all, female-identifying individuals come from all backgrounds, all ages, and all sizes. The days of a one-dimensional portrayal of women in marketing are over.
Why is important for women to be in leadership positions?
You’ll find wallpaper that’s great for a statement wall, candles with names like Aphrodite, Noir, and Goddess, and even gold and matte black silverware. Walker even offers ebooks on home design for anyone who wants to learn essential tips and tricks to make a house feel like a home. For the person who wants their home to truly speak to their individual sense of style, Jungalow has pretty much everything to satisfy those decor needs. The company was started by Justina Blakeney and features products designed by her and her team as well as a curated collection of other goods. There’s bedding, colorful prints, renter-friendly peel-and-stick temporary wallpaper, and so much more.
Read more about Authentic brand identity here.
The store brands are also typically more profitable for the retailers than products from big food companies. But a deeper look at some categories reveals private-label goods are gaining significant ground on national brands. Private labels snagged 38 percent of canned vegetable sales in the three months that ended June 30, according to Numerator, another market research firm. Numerator’s data also shows private-label cheese held 45 percent of the market and coffee nearly 15 percent. One of the largest e-commerce websites especially for mums was created by Mona Ataya and Leena Khalil in 2011.
How to get certified as a woman-owned business
In honor of Women’s History Month, Bonita Fierce recently launched a line of candles dedicated to celebrating Latina trailblazers. The collection also includes the brand’s Azúcar candle, which is dedicated to Celia Cruz — the “Queen of Salsa” — that offers hints of cinnamon, sugar, buttercream, honey and vanilla, Bonita Fierce says. The idea is that after you read a brand kit, you’ll understand the essence of a brand. This is key as you onboard more employees or hire a marketing agency.
They also focus on highlighting other female founded businesses and stocks a range of products including fashion, beauty and jewellery. “Women have a lot of catching up to do to compensate for an ongoing history of gender wage gap and low representation in leadership roles,” Choi explains. “Touting the contributions of women for just one month does not do enough to get us back on track to be equally represented in the workplace,” she adds. What’s one of the biggest challenges women face when trying to go into leadership roles?
“I set out to create a collection of Latina-inspired candles to share la cultura with the rest of the world,” Gallardo told us. We researched the best women-owned businesses to buy from, considering factors like ownership, diversity, and community ties. Our list features brands like Minted, Estelle Colored Glass, The Sill, and Otherwild, a destination for unique and sustainable finds. As one of the most popular makeup subscription boxes, we’re confident you’ve heard of Birchbox. Its classic, typography-based logo, casual fonts, and approachable product photography speaks to modern women who want to discover new beauty products to love.
