Indian Textile Industry – SWOT AnalysisIndian Textile Industry – SWOT Analysis
The Indian textile sector requires reforming and strengthening itself to compete with the international players, who have more pleas that could grab hold of a market share, which actually belong to local brands.
The emergence of the textile industry has been witnessed steady. The hurricane of globalization has helped businesses to pull down the trade blockades, as well as the fast developing low-cost nations have changed the scenario of industries. The trend for shifting production facilities to low-costing nations is increasing day-by-day, and the previous major players such as US, UK, Germany, Italy and France are observing downfall in their textile industries. Cut-throat competition and demand compelled significant players in developed nations like US and Europe to establish production facilities in developing nations that have cheap labor costs and good skills.
The outsourcing product assortment involved PERFORMANCE FABRIC largely indispensable articles with low-added value and lesser margins. However, in these nations, it was a complex procedure to make fashion products with high added value in terms of creative ideas, designing and know-how, specifically due to a complicated textile chain.
The rapid growth of the local economic scenario has elevated labor costing, and this has led to competitiveness with other developing and low cost nations. The first outcome of the higher cost was that the manufacturing facilities were moved to the cheaper nations.
Mass manufacturing is normally considered to cheap price and lower value addition. The movement of manufacturing units to these low-cost countries caters to the usual motive of buyers, who are looking for competitive prices and of manufacturers from developing countries who are concerned about larger volumes without big complications.
Cut throat competition, huge loss of mass production, and declining profit margins have led to trauma for the textile and apparel industries of the earlier major manufacturers. For them the only way-out was to march into new markets and making new products with added-value with more profit margins. Actually, to manufacture added-value assortment needs select raw materials, enhanced know-how, expert labor, technology and best quality control while the process, and usually lesser volumes. This might be a leading factor why added-value product assortments with complex manufacturing processes and lesser volumes are still made in the western countries.