10 Insurance Agency Online Marketing Ideas For Agents & Brokers

Your insurance agency likely has many things of value to offer, and probably wants to share at least some of these things with prospects and clients. If so, your agency should consider creating a compelling Insurance Agency Website Resource Library. Website resource libraries provide a great opportunity for businesses, by providing a cost-effective platform to share information which can attract prospects, and improve client retention.

What is a Website Resource Library?

Think of an Insurance Agency Website Resource Library as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials and other important information. The goal of this insurance content hub is to improve information sharing with employees, clients and prospects.

Types of Content Used

There are hundreds of content types that might be Web Design Kerry offered in an Insurance Agency Website Resource Library, ranging from best practices recommendations to marketing collateral. Let’s review some of the more traditional content types that an insurance agency might offer in their library. These include, but are not limited to:

 

  • Best Practices (risk, damage prevention, healthcare compliance, etc.)
  • Blog Posts
  • Case Studies
  • Claims Forms
  • Educational Articles
  • FAQs
  • Important Website Links
  • Infographics
  • Insurance Forms
  • News
  • Product Brochures
  • Regulatory Updates
  • Social Media Profiles (and Groups)
  • Videos and Recorded Webinar